Internet Marketing Book - Sample Pages...  Introduction From the book Best Website: Simple Steps to Successful Websites. Many times successful business owners will write books to show what they've done to be successful.  For the most part, this is a great way to obtain excellent advice. Both Robert Kiyosaki and Donald Trump fall in to this category. Kiyosaki has sold more than 26 million books through his Rich Dad Poor Dad investment series. And Trump has had numerous New York Times best-selling books. It is interesting to note however, that when business owners reach this level, they tend to give advice in general, broad strokes about the "way" to success. This approach is evident in their latest book, written together Why We Want You to Be Rich. The authors state in their introduction that "this is not a how-to book." This leaves the reader not knowing the specifics of how to build a successful business. It is not my intention to discount the advice given by these two businessmen.  I am only saying that I provide the specific advice that they do not. The book you are reading now is a "How To" book. It contains all the specific steps and strategies of how to build a successful internet business that can earn hundreds of thousands of dollars per year, if not millions. In the pages that follow, I will show you how to build the Best Website® possible!       -------------------------------------------------------------------- Two Main Points to Making Money Online... 1.      The most important aspect of making money online is also the hardest thing to do.  This is creating significant and consistent traffic to your website.  To illustrate why traffic is the most important aspect consider this: when I was running my website appraisal business we would receive submissions from some of the most poorly designed websites earning $10,000 to $20,000+ per month in profit.  The key was they had a tremendous flow of traffic.  I never saw a single example of a great looking website with no or low traffic, making lots of money.  I did however, see plenty of bad and mediocre websites making incredible money, simply because they had excellent traffic. 2.      The second main point to making money online is designing a great website.  This is split into two parts.  a.      Part one is the modifications you do to your website to optimize it for the Search Engines.  b.      Part two is everything else that makes up your website.. like graphics, layout, navigation structure, and the sales process.  With the design of your website, we are looking to immediately create credibility in the eyes of the potential customer and effectively lead them through your website to make a purchase (i.e. the sales process,) thus maximizing the number of buyers you get in relation to the number of visitors you receive. Also, the people who make the most money online, at the very least, know how to either manage their own website,(e.g. being able to update content, add links and graphics) if not be able to build their entire website themselves from scratch using one of the professional design tools like Adobe DreamWeaver or Microsoft Expression Web.  There are certainly exceptions to this rule, but in general this is definitely true. The reason is because knowing how to manage and/or build your own website allows all your ideas to come to life without having to pay a web designer (that usually can’t ever quite deliver what you intended anyway!). By learning the methods I show in this book, you will be able to dramatically enhance your ability to manage or build your own website, in a fraction of the time and with far better results than trying to pay a designer to build your site. Don’t worry if you’ve never done this before or have tried in the past and felt overwhelmed; I’ll show you a number of ways to get things done effectively either entirely yourself, or, by hiring out the details that you don’t feel comfortable doing yourself.  Some of the tasks you may wish to outsource are: database design, Flash creation and graphic design, to name a few.  So why do most people lose money online? I believe people lose money online for two reasons.  The first reason is because they get bogged down in the details of building their business.  Things like server platforms, coding choices, graphic design, layout options, entity formation, and search engine optimization - among others.  It’s very easy to get confused and lose track of where you need to go. The second reason is that they don’t allow enough time for their business to succeed.  Most people will not continue past three months if their business does not start to make money.  They become frustrated with the process and give up. In my opinion, you’ll need at least 3 to 6 months to establish a solid website and start generating enough traffic to become profitable.  It just takes that long to refine your website and gain search engine traffic.  But, as long as you know what the right path is, you’ll know to keep going.  Ok, let’s get started!... << Table of Contents       Click Here For Chapter 1. >>                -- You're welcome to use this Article on your website, please cite BestWebsite.com as the source and that's it! --   Save This Page    Sign up for the Best Websitetm Newsletter and gain FREE access to the Bonus section! Email: Absolutely no SPAM, ever. Learn More About the Best Website book here. Additional Chapters           Introduction  Ch. 1  The BestWebsite Essential 9tm Ch. 2  What Type of Website to Start Ch. 3  Before You Start Designing Your Website Squidoo Internet Marketing Book